- MY.GAMES extends its publishing programme to MENA, combining Knights Peak and MGVC support.
- The company cites 595 million gamers in MENA and a market reaching $7.1bn by end of 2025.
- Regional hub has operated from Abu Dhabi’s Yas Creative Hub since 2023.
- Knights Peak focuses on premium PC/console; MGVC handles mobile with shared–revenue partnerships.
- Contact points include Knights Peak applications and MGVC’s publishing email.
MY.GAMES has extended its publishing programme to the Middle East and North Africa, pooling the PC and console expertise of Knights Peak with the mobile focus of MGVC Publishing.
The company frames this as a practical way for regional studios to scale, offering funding, live-ops support and global reach. The move leans on a footprint already in place at Yas Creative Hub, Abu Dhabi, and lands in a market that MY.GAMES says it counts 595 million players.
What is MY.GAMES offering in MENA
The programme covers mobile, PC and console, with support that goes beyond marketing blasts.
- Funding for development and marketing
- Services across game design, business development and live operations
- Access to tools and guidance aimed at scaling globally
MY.GAMES says the publishing programme gives developers a route to global players with practical support, not just a logo on a trailer. The wording points to funding, service access, and expertise across design, BD and live-ops, which is the kind of scaffolding small and mid-sized teams need to ship and sustain games.
Why now: the market picture
The region’s numbers are the headline: 595 million players in MENA, with market volume expected to hit $7.1bn by the end of 2025.
- 3.6bn players worldwide
- 595m in MENA
Market volume at $7.1bn by end-2025, up 7.5% year on year
MY.GAMES cites Newzoo for the figures and highlights that MENA is growing fastest among regions. It also notes it has operated a regional hub in Abu Dhabi since 2023, signalling this isn’t a cold start.
The team there focuses on development, research and localisation, which now extends into publishing. Related reading on the MENA scene: our look at creator influence in regional gaming, and why localisation is step one for growth. (See: FUZE is built for the MENA region and SEGA teams with Media City Qatar.)
Knights Peak: PC and console focus
Knights Peak handles premium PC and console titles and offers different publishing models.
- Options from full publishing to co-publishing and regional/global distribution
- Portfolio includes Starship Troopers: Extermination, Nikoderiko, Mandragora, Hela, Pathfinder: Kingmaker and Blast Brigade
- Open to applications from developers
For regional studios, the flexible offer matters. Co-publishing or regional distribution can be a lower-risk way to prove a game’s potential before going wider. The current slate shows a mix of licensed and original IP across action and RPGs, signalling a range over a single niche. Developers can apply directly to Knights Peak.
MGVC Publishing: mobile with shared revenue
MGVC is the mobile side, built around shared-revenue deals while letting teams keep their IP.
- Shared-revenue structure with IP ownership retained
- BI and predictive ROI analytics to sharpen UA
- 360-degree support across operations, monetisation and design
- Current titles include Fable Town, Battle Prime and Days After
This setup targets the pain points of mobile scaling: measurement, UA efficiency and live-ops. The retained IP model also appeals to teams wary of losing control. MGVC lists a pipeline of shipped titles and provides a direct contact for pitches at publishing@mgvc.com.
MGVC also notes more than 50 deals since its 2017 founding, underlining a track record with partner studios and scaled titles like Grand Hotel Mania and Tacticool.
Local angle: Abu Dhabi hub and what UAE studios can do next
MY.GAMES established its regional base at Yas Creative Hub in 2023, and the team there now extends into publishing.
- Hub location: Yas Creative Hub, Abu Dhabi
- Focus areas: development, research, localisation
- Now adds publishing routes for regional teams
For UAE studios, the near-term step is practical: assess whether your project aligns with Knights Peak’s premium PC/console model or MGVC’s mobile model. Prepare a short deck with your gameplay hook, production schedule, live-ops plan and UA assumptions. Then apply to Knights Peak or reach out to MGVC.
The company’s public framing is about “tools, resources and global reach,” and the CEO calls out long-term, local partnerships as the aim. If you’re tracking regional publisher activity, you might also want to keep an eye on major industry beats in the UAE, such as GITEX, where gaming and PC vendors increasingly talk to MENA creators. (GIGABYTE at GITEX 2025)
FAQs
What exactly has MY.GAMES announced?
It has expanded its publishing programme to the MENA region, combining the PC/console arm Knights Peak with the mobile arm MGVC to support developers across platforms.
Why target MENA now?
The company points to 595m gamers in MENA and a market expected to reach $7.1bn by the end of 2025, with the region showing the fastest growth.
Where is the regional base?
In Abu Dhabi at Yas Creative Hub, operating since 2023, with a focus on development, research and localisation that now extends to publishing.
What does Knights Peak look for?
Premium PC/console projects, with flexible options from full publishing to co-publishing and distribution. Its portfolio includes titles like Starship Troopers: Extermination and Pathfinder: Kingmaker.
How do mobile teams work with MGVC?
MGVC offers shared-revenue partnerships with IP ownership retained, plus BI tools, predictive ROI analytics, and 360-degree support. You can contact MGVC at publishing@mgvc.com.
