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Here we are finally – after what seemed like endless months of rumors, Amazon yesterday finally announced its very first smartphone, the Fire.

The device is nothing too exuberant, it packs in modest features like a 4.7″ 720p IPS display, a quad-core 2.2Ghz processor, Adreno 330 graphics, and 2GB of RAM, with all of that flanked by Gorilla Glass 3 on both sides. There is also a 13MP camera with an f/20 lens and optical image image stabilization, with Amazon providing unlimited storage for all the photos taken with the device via Amazon Cloud Drive. Also, much like the HTC One, the Fire phone sports a dual front-facing stereo speakers, powered by Dolby Digital Plus.

However, the most eye-catching feature (no pun intended) is its dynamic perspective capabilities. As rumored earlier, the Fire phone features a set of front-facing cameras and infrared lights to track the location of your face. This helps the device create a parallax-like effect when viewing images or when using apps like maps or games. The feature can also used to execute commands on the phone by titling the device.

The Fire will also support a number of online streaming services such as Amazon Prime Video, Netflix, HBO Go, and Hulu Plus.

The Amazon Fire phone will be available off-contract for $649 for the 32GB version, and $749 for the 64GB model. The mobile will launch on July 25 exclusively through AT&T.

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