Apple to work on original programming for Apple TV
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Apple recently hired two people from Sony, which has raised questions if Apple is working on improving the Apple TV experience.
Jamie Erlicht and Zack Van Amburg have joined Apple's team to lead video programming worldwide for the company, and will be reporting to Eddy Cue. For those of you who dont know, these two are known for getting a lot of TV shows off the ground. While at Sony Pictures, they were in charge of primetime TV programming for over a decade and greenlit a number of hugely successful shows, including Breaking Bad and its fantastic spin-off Better Call Saul, as well as more recently The Crown.
Apple has just announced two shows so far, Carpool Karaoke (set to debut 8 August and already a big hit on YouTube) and Planet of the Apps. The first episode of Planet of the Apps aired recently through Apple Music and was met with lukewarm reviews.
However, now that Erlicht and Amburg have joined the team, you can expect a lot more show announcements. Speaking about joining Apple, Zack Van Amburg said: “Apple has a relentless focus on delighting customers with their products. We will bring that same intention to Apple’s programming and we could not be more excited about what lies ahead."