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Many BlackBerry enthusiasts were left scratching their heads when Blackberry announced their new square shaped device called the Blackberry Passport. The new design seemed too wide to use efficiently or to slip in your pocket. So Blackberry took it upon themselves to explain the reasons behind choosing this particular form factor. Based on academic topology, Blackberry explains in a blog post that the optimal number of characters on a line is 66. When we read a line in a rectangular smartphone, the number of characters goes down to 40. But with the Passport  that number is 60 which helps tremendously when reading documents, browsing the web or going through spreadsheets. The blog post goes on providing examples on how the 1:1 screen ration is useful for industries such as health care, finance and architecture.

Consider how IMAX movies begin with the screens set to a more traditional 16:9 aspect ratio projection for conventional movie trailers, before expanding to their true dimensions (and the audience goes, “ooh”). The Passport is like the IMAX of productivity, and you don’t have to sacrifice screen real estate, vertically or horizontally.

The Blackberry Passport sports Qualcomm’s top end quad core Snapdragon 800, 3GB system RAM, 32GB internal storage with microSD card expansion. The screen is a 4.5 inch with 1440 X 1440 resolution with 455ppi pixel density. The Blackberry passport is expected to release this September 2014.

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