Dubai-based daily deal site cobone.com has found a new home under the roof of the same group that owns the region’s leading portal for women: ExpatWoman.com. The move will enable ExpatWoman to incorporate shopping within the website whilst developing advertising for Cobone.
The sum for which Cobone was purchased several days ago wasn’t disclosed, but Cobone is exactly what ExpatWoman.com has been looking for in an effort to branch out into e-commerce.
“They [Cobone] will continue to be experts in e-commerce and we will continue with editorial and connectivity with ExpatWoman and put the two together,’ said Jane Drury, CEO of Middle East Digital Group. Although the two websites will remain separate businesses, the management team behind them will be a joint effort from both sides.