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The Executive Council of Dubai and Huawei Consumer Business Group on Wednesday announced a partnership that will result in the Dubai Font coming to Huawei's smartphones as one of its pre-loaded fonts.
The signing was attended by Mr. Ahmad bin Amer Al Mahri, Assistant Secretary General of the Executive Council and General Secretariat Affairs, as well as Mr. Gene Jiao, President of Huawei Consumer Business Group Middle East & Africa at The Executive Council’s offices in Emirates Towers in Dubai.
Commenting on the signing, His Excellency Abdullah Al Shaibani, Secretary General of the Executive Council of Dubai, said: “This signing solidifies Dubai’s position as a forward-thinking city that is consistently on the cusp of innovation. Dubai Font is a new tool for self-expression and communication in the region and around the world, and we are confident that this agreement will leave its mark on the world. Huawei has a good reputation and future, and this seemed a natural fit for us moving forward.”
Al Mahri continued, “Dubai Font is not just a digital medium for expression, but it also combines the past with the present – our traditions with our thirst for innovation. This partnership will allow individuals from all over the world to express themselves, which was one of our key aims when we set out to create the font.”
Mr. Gene Jiao said: “We are excited to announce our partnership with The Executive Council of Dubai, and to be one of the first smartphone company to introduce Dubai Font to our users. At Huawei, we share the same vision as that of Dubai- to continuously innovate. Relying on our strong Research and Development (R&D) capabilities and market reach, we also seek to create technologically advanced services that will enable us to provide customers with the ultimate experience while using our devices.”
The font is available to more than 100 million users of Microsoft Office 365 around the world, and is the first font to be created by a city and named after it. It could also be downloaded through the Dubai Font website for other usages and operating systems. For the phones, the font will be automatically available on the upcoming Huawei flagship smartphone starting with the Middle East and Africa later this year, and in the rest of the world as of next year.