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E-City inaugurates newly renovated store in Dubai Mall

E-City reintroduces itself with new store

Ecity Opening

UAE based multi brand electronic retail store brand E-city today inaugurated its newly renovated store in The Dubai Mall.

The new store, aims to attract more customers with its offers of a highly interactive shopping experience. This new store also reflects the company’s tagline, ‘Experience the future of electronics,’ as it showcases today’s leading innovative brands and their products. The newly renovated store will showcase a wide portfolio of electronic products and accessories-- close to 10,000 products across 100 leading brands from drones, laptops, tablets, mobiles to TVs, gaming accessories, electronic toys, wearables and cameras. In total there are eight E-City outlets spread across the UAE.


“We are very pleased to announce the re-opening of our newly renovated outlet in Dubai Mall, which is expected to consolidate our position as the Middle East region's first 'Technology Convenience Store. This new outlet has been carefully designed to uplift the brand's appeal by featuring vibrant new products, a new signage and an improved store plan crafted specifically to the needs of our customers,” said Jaouad Dakir, CEO, E-City. “We would like to give our visitors and customers a truly unique experience-- showing them the future of electronics and what it can offer. Looking around the new outlet is already an experience in itself as you will see the strong focus we have placed on innovative gadgets and electronic novelties”.

The new store refreshes the company, with a new logo and identity. Every inch of the store has been updated to make shopping more easier for customers. Digital pricing and features have also been integrated to make it easy for customers to compare products-- including QR codes to look up more info about the product on the internet via the mobile phone. Digital screens have been placed strategically around the store to broadcast E-City’s latest promotions and novelties.


E-City is the electronics retail arm of Albatha Retail & Home Products Group of Albatha Holding, which is one of the leading private business groups in the UAE, with staff strength over 7,000 and consisting of more than 25 autonomous companies in diversified sectors such as automotive, healthcare, manufacturing, FMCG, engineering, electronics, food and real estate.

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