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UAE telecom Etisalat has launched the region’s first Smartphone Protection Plan for its customers.

Applicable to new purchases only, the protection plan, which is in partnership with AXA Insurance, covers accidental damage including cracked screen, forced theft, liquid damage and other defects not covered in regular warranty. The protection plan is priced at AED 120 for 6 months or AED 250 for 12 months.

“Our competitively priced Smartphone Protection Plan provide our customers with complete peace of mind. Customers can be confident knowing that their phone is protected if anything were to happen to it. At a  small price, they can enjoy greater comfort now than having to pay for a costly new phone later,” said Khaled ElKhouly, Chief Marketing Office at Etisalat UAE.

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Mufaddal Fakhruddin is an editor at Tbreak and sister site, IGN Middle East. He likes puns and poor jokes, and wishes he could do parkour. Follow him on Twitter, it will make him happy.

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