HTC One Middle East launch
Held on February 24, 2013 at Meydan Beach, Dubai
At a press event this morning HTC pulled the covers (literally) off its latest phone, the HTC One. The phone brings an update to the company's famous HTC Sense UI, as well as new features such as HTC Zoe, HTC BoomSound, and HTC BlinkFeed. It also features a new design, crafted with a distinct zero-gap aluminium unibody.
“The new HTC One smartphone is the beginning of a journey that will revolutionize the smartphone space. We are introducing game-changing technologies that push the boundaries of smartphone accomplishments further than ever before,” said Jon French, Vice President, HTC MEA. “The new HTC One gives our consumers what they want: easy access to everything that’s important to them. Every aspect of the new HTC One, from its aesthetics to its user interface and groundbreaking technology, was designed because we listened to our consumers, and to the market.”
HTC also announced a special partnership with local ISP du, to provide full 4G LTE speeds on the new handset. “We chose to partner with HTC for the launch of the new HTC One because of the synergy between our brands. We share the same desires to create customer-centric products; we are driven by innovation and seek to drive change in our respective fields,” said Yasser Al Yousuf, Director - Premium Personal Market, du. “The new HTC One is among the first LTE phones to be launched on our 4G LTE network, giving customers the ideal platform to enjoy data consumption upto 100 Mbps in the UAE.”
Check out our hands-on tour above, and stay tuned soon for our official review.