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With Facebook becoming a host for video content, the company has decided to bring out some of its own original content.
It appears that Facebook is now in the market to license out original video content, with interest ranging from scripted shows to game competitions and maybe even sports. The recent push for video on Facebook has resulted in companies like Vox Media signing up to produce exclusive live content, thus setting up more specialized entertainment in the Video tab.
"Our goal is to kickstart an ecosystem of partner content for the tab," says Ricky Van Veen, who recently joined Facebook to lead its original content efforts, "so we're exploring funding some seed video content, including original and licensed scripted, unscripted, and sports content, that takes advantage of mobile and the social interaction unique to Facebook."
However, in terms of pricing, we are quite unclear on how it will work. Facebook is free to sign up, and they are quite stingy when it comes to ads, so we dont really know how these videos will be prices. Sports broadcasts are often stingy when it comes to licensing out games without and ROI, and a few likes wont help. The target demographic is not certain either.
This next step from Facebook does raise more questions than answers, but we will just have to wait out to hear more.