Planning to invest in a camera for summer vacation? Fujifilm has announced a new interchangeable lens camera called the X-T10 that comes with an APS-C sized X-Trans CMOS II sensor. The camera comes with a new phase detection AF that’s faster than its predecessor models.

Fujifilm has included EXR-II image processor for processing clean and high quality images, with less noise. The camera can do a continuous shooting speed of 8fps and sports a 920k pixel adjustable display on the rear. ISO ranges from ISO200 to 51200 for extra sensitivity.

The price for the body is US$800 (2999 AED), and for an extra $100 (367 AED) you can add the XC 16-50mm kit lens. The camera will release in the UAE by the end of June.

Press Release

The FUJIFILM X-T10: a stunning addition to the wide range of X series cameras

 Mohammad Moumani, Technical Manager, Fujifilm Middle East & Africa; Yuta Kawamura, marketing manager, FUJIFILM Middle East & Africa; Taiji Yoneda, product planner and marketing supervisor, FUJIFILM Corporation, Japan.

FUJIFILM Corporation is proud to announce the launch of the FUJIFILM X-T10, the latest premium interchangeable lens model to join the world-renowned X-series digital camera line-up. Boasting outstanding image quality, the new model, specifically designed for photography enthusiasts, combines a compact and lightweight body with a new AF system that excels at capturing moving subjects.

The electronic Real Time Viewfinder, which boasts of an impressive 0.62x magnification ratio, high-definition precision 2.36 million dot display and the world’s shortest time lag of 0.005 seconds.

Featuring an APS-C X-TransTM CMOS II sensor with built-in phase detection AF, when paired with a high-performance image processing engine and FUJINON lenses, the camera delivers excellent resolution and outstanding image quality.

“The X-T10 includes FUJIFILM’s new AF system. This technology substantially improves the camera’s ability to capture fast moving subjects, resulting in sharp, non-blurry images,” commented Taiji Yoneda, product planner and marketing supervisor, FUJIFILM Corporation, Japan.

Combined with the AF-C capability and the continuous shooting speed of up to 8.0fps, the camera delivers the high quality images that have become synonymous with the X Series cameras, across a broader range of photographic situations.

“The X-T10 is launched keeping in mind the needs of the photography enthusiasts in the region. We set out to create cameras that are not too expensive and yet can deliver images of professional quality,” commented Yuta Kawamura, marketing manager, FUJIFILM Middle East & Africa.

 The camera features Fujifilm’s APS-C 16.3 megapixel X-Trans™ CMOS II sensor. Its unique, random color filter array reduces moiré and false colors without having to use an optical low pass filter. The elimination of the low pass filter, which compromises image quality, means a greater amount of light reaches the sensor. Even at an ultra-high ISO, the camera produces low noise and strong blacks, thereby broadening photographic potential in low light conditions.

The very latest digital technologies have been used to develop X-mount lenses, which offer high-precision optical designs to deliver the highest possible image quality. When designing the lens range, the aim was to achieve edge-to-edge definition for high-resolution imagery across the entire frame and offer the brightest possible maximum aperture for unparalleled creativity, while maintaining a compact and portable size. Photographers have 18 lenses to choose from, ranging from wide-angles, telephotos and prime lenses. These lenses bring out the very best image quality from the X-T10. Optional accessories such as mount adapters and macro extension tubes further broaden photographic potential.

With in-built Wi-Fi connectivity, users can transfer images and videos from the camera to a device of their preferred choice (PC, tablet, smartphone). The camera can also be controlled remotely using an android or iOS smartphone via FUJIFILM’s Camera Remote app.

The camera will be available in the UAE market in the end of June for approx.USD799/AED2,999(Body only)


Leave a Reply