What’s the first thing that comes to mind when you hear “Quick! Take a photo!”? Do you fumble in your bag for your DSLR? Or do you instead quickly whip out your phone and snap a picture?

The smartphone photography movement is here to stay, with millions of users merrily taking pictures with their smartphones every day. But not all smartphone cameras were created equal. Some turns colors into different shades. Some add a ridiculous amount of digital noise. Yet others can’t focus on subjects properly, so you all end up looking like blurred abstract art pieces in that lovely group photo your hurriedly took at last night’s party. Thankfully, the camera on the HTC One is more than capable of handling any type of situation, be it snapping photos of things on your morning walk, or grabbing a quick shot with your favorite DJ in a dimly-lit nightclub.

The HTC One features the HTC UltraPixel Camera – an advanced imaging technology that offers a great leap in the quality of point-and-shoot photos and video. This means that no matter what kind of situation you’re in, the camera is able to adjust itself for the optimum photo at any given time. Take this photo for example that I snapped while on a short trip last week:

HTC One Camera Sample Image

Although it was fairly cloudy that day, the image still came out bright and crisp, with the colors of the flowers and fauna contrasting with the beige color of the building. Later that day in direct sunlight, I snapped another quick photo of the crowds near me:

HTC One Camera Sample Image

The blue hues of the clear sky are captured perfectly in this photo, and the entire photo comes into focus with just one tap on the HTC One’s screen. Even at night, the HTC One does very well – this is an image I took of my back garden with just the glow from the lights on the wall:

HTC One Camera Sample Image

While other smartphone cameras would either add a lot of noise to this photo or fail to capture it entirely, the HTC One does quite a respectable job, given the rather poor lighting conditions. You also have a wide variety of capture modes available, such as Nightime, HDR, Macro, and many others. You can also quickly add filter effects to your photos – who needs Instagram?

Check out the gallery below to see the different kinds of photos that the HTC One can take, and if you want to get your hands on one, don’t forget to enter our contest!

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A former IT & Marketing Manager turned full time Editor, Nick enjoys playing videogames during work hours and tinkering with the latest gadgets.


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