Jawbone UP2

Jawbone has officially launched the Jawbone UP2 as the successor of the popular UP24 band. The new UP2 comes with a new industrial design factor that’s similar to the UP3, but in a smaller form factor.

Jawbone UP2


Exclusively designed by Yves Behar, the Jawbone UP2 comes in an aluminum body, giving it a premium feel. The UP2 has a function to slowly wake you up from your sleep, or to notify you to move around if you have been idle for some time, using a gentle vibrating motor. Users will also be able to set reminders to go to sleep, workout sessions, or to take your daily medicine.

Jawbone UP2_3


The UP2 connects to a Bluetooth enabled smartphone to sync fitness data in real time. The band is water resistant and holds a rechargeable lithium battery that lasts up to seven days on a single full charge.

Jawbone’s Smart Coach technology learns your personal habits and gives you personalized suggestions to reach your desired goals. The suggestions are tailored to improve your sleep, diet and activity.

The new Jawbone UP2 now costs 479 AED, and is available in two UAE- Black Diamond and Light Grey Hex. The band can be purchased at leading electronic retailers such as Virgin Megastores, iStyle, Dubai Duty Free, Jumbo Electronics, Sharaf DG, and EMax stores.

Press Release of the Jawbone UP2

Jawbone Launches UP2 in UAE

 Dubai, United Arab Emirates, June 15, 2015: Jawbone® today announced the launch of the UP2™ activity tracker in the United Arab Emirates. UP2 is the successor to the popular UP24™ band with an all-new industrial design that’s 45% smaller than its predecessor

The UP2 wristband offers the same stylish, new design as the UP3™ band, but with an even smaller form factor. Retailing at AED 479, the tracker connects to Jawbone’s industry-leading UP® app and its powerful behavior change tools, providing the ideal entry point for anyone starting their fitness-tracking journey. 

 “We are excited to launch UP2 globally as the stylish successor to UP24, taking up less space on the wrist while still delivering the same advanced features that our users love,” said Travis Bogard, vice president of product management and strategy at Jawbone. “At an affordable price, we believe it is a best-in-class wearable appealing to the largest sector of the market.”

Reengineered from the Ground Up

 Designed by Yves Behar, the UP2 tracker fits discreetly into your life for continuous 24/7 wear. It features an incredibly low profile and stylish design with an anodized aluminum framework that gives it an elegant look and feel.

The tracker’s gentle vibrating motor can be set to wake you up at the most optimal point in your natural sleep cycle, or remind you to get up and move when you’ve been inactive for a certain amount of time. Use your UP2 band to set custom reminders that gently buzz you on the wrist when you want to remember to go to bed, workout, or take a daily pill.

UP2 connects wirelessly to your smartphone via Bluetooth® Smart to give you real-time progress reports so you can stay on track. The wristband features a rechargeable lithium ion battery that lasts up to seven days on a single charge, and a shower- and splash-resistant design for continuous 24/7 wear. Like all Jawbone products, the tracker will get better over time with new features delivered through free software and app updates, ensuring it stays current as the best fitness tracker in its class.

Powered by Smart Coach

 Jawbone’s industry-leading UP app pairs with the UP2 tracker to bring you Smart Coach, an intelligent system that learns your habits and gives you personalized guidance and feedback to help you reach your goals.

As Smart Coach gets to know you, it provides actionable insights and achievable challenges tailored to improve your sleep, diet and activity. For example, if Smart Coach finds that an earlier bedtime means you typically get more steps the next day, it might suggest a bedtime “Today I Will” to prompt you to set a bedtime reminder, or the Smart Alarm to help you wake up feeling refreshed. With Smart Coach by your side, overcoming obstacles, creating new habits and committing to goals is that much easier. 

With the robust open UP platform, you can connect to anyone in the UP system for added motivation, using Jawbone devices or a wide range of third-party trackers. You can also tap into the highly personalized experiences, integrated devices and specialty coaching services offered in the UP app Gallery to help you zero in on what’s important to you, including weight loss, sleep quality, smart home integrations and more.


 The UP2 tracker by Jawbone is available in Black Diamond and Light Grey Hex for AED 479 and is available in all leading electronic retailers including Virgin Megastores, iStyle, Dubai Duty Free, Jumbo, Sharaf DG and EMax stores .

 The UP App is available in 12 languages:  English, Spanish, French, Dutch, German, Italian, Japanese, Korean, Portuguese (Brazilian), Russian, Simplified Chinese, and Traditional Chinese.

The UP by Jawbone App for Android is available as a free download on Google PlayTM.  Jawbone’s app for iOS, UP by Jawbone, is also available as a free download from the App StoreSM.


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