Lenovo is reportedly creating a partnership with Razer to develop a special lineup of Lenovo Y series Razer Editions which are targeted and designed for gamers.
At the DreamHack Winter 2015, Lenovo and Razer revealed the prototype for their first ever collaboration on a gaming desktop. The companies announced that they will co-brand and co-market the special Razer Edition models of Lenovo’s Y series gaming devices, thus bringing together the manufacturing and the supply chain. This partnership will bring together Razer’s expertise in gaming devices and software as well as immersive technology with Lenovo’s relationship as one of the world’s largest PC maker. Lenovo will provide its system design and engineering expertise, while Razer will enhance the immersive experience for gamers.
According to Razer Co-Founder and CEO Min-Liang, “This agreement opens opportunities to advance the gaming lifestyle through world-class product in unprecedented ways. Lenovo is the world’s #1 PC maker. Razer is the world’s #1 gaming lifestyle brand. Together we have the passion, insight and operational capabilities to delight and empower the PC gaming community worldwide.”
PC gaming today offers gamers with a rich and immersive experience, mainly due to the cutting edge graphics performance, superior processing power and peripherals custom designed for gaming. This partnership between Lenovo and Razer, will extend to multiple new designs and products and the companies will also be exploring potential cross selling opportunities.