BlackBerry Won’t be Making Ultra-Cheap Phones
While BlackBerry may be pushing hard with its new BB10 OS and two entry models the Z10 and Q10, the company has no plans to produce ultra-cheap BB10 handsets.
Speaking to Bloomberg, BlackBerry CEO Thorsten Heins said that while the company is planning to release other BB10 handsets in the future, it won't be producing handsets int he $50-60 range. “Understand where you are playing and resist being talked into segments that you know will not serve your purpose and will not result in shareholder value,” commented Heins, referring to companies like Nokia and Samsung who have released several phones at much lower price tags.
BlackBerry launched the Z10 in India last month, with a price tag of around $800, which raised more than a few comments post-launch. But despite this, Heins reports that the stock of the phones moved quickly, and the company is currently working to push more stock to India. “You will see new products being launched this year based on BlackBerry 10, all fully LTE-capable, the whole 10 yards, that are more geared towards those price bands where people need to be,”