Facebook provides discounted data access through telecom operators
Facebook's Messenger app is used by 75% of their active userbase to send at least one message per month, however this isn't enough when compared with the likes of WhatsApp and other instant messaging services. In order to increase usage, Facebook has teamed up with 18 telecom operators in 14 countries around the world to bring either free or heavily discounted data packages specifically for their Messenger app.
The partner operators are, " TMN in Portugal, Three in Ireland, Airtel and Reliance in India, Vivacom in Bulgaria, Backcell in Azerbaydzhan, Indosat, Smartfren, AXIS and XL Axiata in Indonesia, SMART in Philippines, DiGi in Malaysia, DTAC in Thailand, Viva in Bahrain, STC in Saudi Arabia, Oi in Brazil, Etisalat in Egypt, and Tre in Italy," according to Facebook.
No specifics on the pricing and availability of the packages has been announced yet. It's interesting to note that Etisalat is providing the Facebook Messenger app in Egypt, perhaps it's not far-fetched to think that UAE will also see something similar soon.