Flashmob Teases Samsung Galaxy S4
What do you do if you're a global company and you need to drum up excitement for a product announcement?
Do you plaster teasers all over billboards?
Plan and execute a strategic site-takeover of some of the leading tech portals?
Stand on a box and hand out flyers?
No, you organize a flashmob. Or in the case of Samsung, a 'tap-mob'.
The electronics giant is poised to reveal the next Galaxy smartphone, the Galaxy S4, and it resorted to organizing a flashmob of tap-dancers in New York this week to attract attention and get some buzz going. Have a look at the video below of the bizarre stunt, and decide if Samsung could have done better. And no, no unemployed Broadway dancers were harmed in the making of this video.