Google Won’t be Heading to Retail After All
Despite rumors earlier that Google would be popping up retail stores to sell its devices, information has now surfaced that the company has no such plans after all.
Speaking to reporters at MWC, Andy Rubin, head of Google's Android business, said that the company isn't looking to open retail stores any time soon. “Google has no plans and we have nothing to announce,” he said.
Rubin backed up this statement by simply stating that consumers have evolved in how they purchase items, especially electronics. While previously consumers had to go into a store to touch an item and really get a feel for it, consumers can now just jump online to read in-depth reviews and make their decisions accordingly.
But of course, this may just be Rubin trying to deflect attention away from the company while it secretly looks at retail space. Google certainly has the resources on hand to open up retail stores if it chooses to, but for now the company seems content with selling its Nexus range of devices purely through its website.