Ie hero

Posted March 21, 2013 by Nick Rego in Web & Social

Microsoft celebrates ‘Browser you loved to hate’ IE campaign

Microsoft launched an ambitious campaign last year to try and woo people back to using Internet Explorer. The campaign, aptly titled 'The Browser You Loved To Hate', posted a series of videos and other teasers that boasted of IE's new features and how it well, sucked less.

Since then, the website has gained over 25 million video views, and featured such memorable moments like a flashback to the 90s, a guy trolling IE on Twitter, as well as compiling positive tweets and messages about IE from social media and various tech websites. 

With IE 10 on the horizon for Windows 8 and Windows 7, it's just a matter of time before Microsoft switches their marking into full gear for IE10.

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Nick Rego (follow theregos on twitter)

A former IT & Marketing Manager turned full time Editor, Nick enjoys playing videogames during work hours and tinkering with the latest gadgets.

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