Nokia launches the very affordable Lumia 620 in UAE
Nokia seems to be the pioneer of Windows 8 phones in the market the way that Samsung seems to dominate the Android phone market, but one of the biggest steps in doing so is having a number of products offering that experience at various price points for a mass audience. There’s the flagship Lumia 920 which is pricey but has a whole lot of power inside it, but then there’s their 820 which is somewhat scaled down but in some ways even better (it has expandable memory and switchable covers) for cheaper. Now, they’ve launched the Lumia 620 which is much more affordable for the casual audience who doesn’t like spending thousands on a mobile phone and can effectively compete with the low-end Android devices that Samsung offers.
Nokia introduces the Nokia Lumia 620, the most affordable smartphone in its range of Windows Phone 8 smartphones in UAE, retailed at AED 899. Alongside the flagship Nokia Lumia 920 and mid-range Nokia Lumia 820, the Nokia Lumia 620 offers a more fun, youthful appeal, and compact design.
The Nokia Lumia 620 uses a new dual-shot color technique to deliver a variety of striking color and texture effects. Dual-shot adds a second layer of colored, transparent or translucent polycarbonate on top of a base layer to produce secondary color blends and depth effects. With seven different exchangeable shells to choose from, people can adapt the look of their Nokia Lumia 620 to their own personal taste and style.
“We continue to execute on our strategy to reach new audiences and new markets by expanding our smartphone offering,” said Tom Farrell, Vice President, Nokia Middle East. “With its innovative design, the latest Nokia Lumia 620 with Windows Phone 8 software and signature experiences from Nokia, like Nokia lenses, Nokia Maps, City Lens and Nokia Music, the Nokia Lumia 620 is a highly competitive smartphone at a very affordable price point.”
Among the features shared with the Nokia Lumia 920 and Nokia Lumia 820 are exclusive camera lenses that transform the creative power of the Nokia Lumia 620’s five megapixel main camera and VGA front-facing camera. The Cinemagraph lens adds simple animations to still photographs, while Smart Shoot creates a single, perfect shot from multiple images, even removing unwanted objects from the picture.
The Nokia Lumia 620 also provides access to the world’s best maps and location experience, including Nokia Maps, Nokia Drive, Nokia Transport and the exclusive Nokia City Lens. Nokia City Lens displays information about local surroundings overlaid onto buildings as seen through the camera viewfinder.
Making it easy to discover and enjoy new music, Nokia Music provides free streaming of ad-free tracks without registration or subscription and the ability to download playlists for listening offline.
With NFC support, the Nokia Lumia 620 can easily pair with NFC-enabled accessories like the JBL PlayUp Portable Speaker for Nokia. Open and secure NFC-connectivity makes it possible to share and receive content by tapping with compatible devices, or make secure payments using the Wallet application in Windows Phone 8.
Powered by Windows Phone 8, the Nokia Lumia 620 delivers a more personal smartphone experience. Adjustable Live Tiles update direct to the Start Screen. People Hub pulls together contact information from multiple address books and social networks into a single location, making it easy to stay in touch with friends and set up contact Groups and private Rooms for sharing. From the Me Tile people can check in to their location, post an update, set chat status, see what’s new and monitor notifications across Facebook, LinkedIn and Twitter. Windows Phone 8 also includes Xbox Live, Microsoft Office, 7GB of online SkyDrive storage and faster, safer surfing with Internet Explorer 10.
These features and capabilities are enabled by Qualcomm’s Snapdragon™ S4 Plus processors.
The Nokia Lumia 620 will be available in a range of colors* including, lime green, orange, magenta, yellow, cyan, white and black. Priced at AED 899, the Nokia Lumia 620 will begin selling on the 20th of January 2013 in the United Arab Emirates.