Nvidia’s GeForce Experience goes open beta
The GeForce Experience is Nvidia's way of simplifying things for the PC gamers who don't want to dabble with tweaking various settings for their games. The GeForce Experience is an application which scans your hardware and games, and then gives you the most optimized settings you can have for your game given your hardware.
More often than not, the "optimized" settings from the in-game settings doesn't reflect the most optimal gameplay settings. So based on multiple hardware configurations for different games, Nvidia has come up with the most playable settings (from 40 to 60fps) for the given game. The application simply contacts Nvidia's servers with your current hardware configuration for a specific game and will set the optimal settings for you which will be forced in-game.
Another benefit of the GeForce Experience is that the latest drivers are automatically downloaded in the background and once ready, all you have to do is hit the install button from within the application. The whole thing just streamlines the gaming experiences for Nvidia graphics card owners.
Previously in closed beta, the GeForce Experience is now available to everyone, although still in beta. You can grab it from here and try it out for yourself.