Posted March 3, 2013 by Javeria Mohsin Ali in Industry

The Future: A world without Google, Apple or Facebook.

You wake up in the morning and check your iPhone/Samsung smartphone for messages. You grab something to eat and get to work on your Mac Book/iPad. But first things first- you open Gmail to check for mail, and then Facebook to see what your friends have been up to.
Our lifestyles simply reflect how, in the past couple of years, companies like Google, Samsung, Apple and Facebook have come to dominate the market. So much so, that most of us cannot even imagine them fading away and some of us can’t even remember when they weren’t so ubiquitous. Yet, if you think about it, just 18 years ago, Apple was weeks away from extinction, Amazon had just launched, Google was still three years away from incorporation and Facebook lay nine years into the future. And looking back at companies like Intel, Panasonic and Friendster and many other companies like them, it seems obvious that just like they were popular once and fell to ruin, so will one day will these companies of today.

But now the good news: The companies we now know and love, will only be replaced by better ones, providing us with the products and services we need faster and better and helping us move even further technology wise. But what possible weaknesses or vulnerabilities could they exploit of mega corporations of today, to claim that top spot?

According to this article in the Guardian, “Apple won't be able indefinitely to sustain its huge profit margins on its iDevices. Google has a well understood and currently profitable business model and a huge technical infrastructure but ultimately is vulnerable to a well-resourced competitor armed with better search technology.”

And Facebook? Well that depends on how long users can tolerate the difficulties that come with each upgrade of the network – especially those that focus on making money from users. If Facebook can’t fix this, then even its ability to provide an extensive network will not be able to save it from going through the well-worn path of rise and fall.



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