Yahoo! Closing Down Several Services to Streamline Business Focus
Hands up if you still use any services from Yahoo!.
Right, for the five people that just raised their hands, here's a spot of bad news for you. The search engine
giant company is set to axe seven of its products in a bid to streamline the company's business focus. CEO Marissa Mayer has been pulling out all the stops in her bid to bring the company back on track and increase user engagement in core services such as the homepage, mail, and Flickr.
In a blog post by Jay Rossiter, EVP, Platforms for the Yahoo!, he outlines the products being shelved, as well as reiterating the reasons why the company is discontinuing these products. "Ultimately, we’re making these changes in an effort to sharpen our focus. By continuing to hone in on our core products and experiences, we’ll be able to make our existing products the very best they can be." wrote Rossiter.
The products being discontinued are:
Yahoo! Avatars - April 1, 2013,
Yahoo! app for BlackBerry - April 1, 2013
Yahoo! Clues (beta) - April 1, 2013
Yahoo! App Search - April 1, 2013
Yahoo! Sports IQ - April 1, 2013
Yahoo! Message Boards website - April 1, 2013
Yahoo! Updates API - April 16, 2013