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In the endless smartphone battle, nothing quite hits the spot like a well-timed advert. Especially if said advert pokes fun at other smartphones.

The latest advert from Nokia doesn’t exactly stomp all over the iPhone, but it quietly points out that photos taken with the Nokia Pureview camera are far superior to the ones taken on the iPhone. Granted, the advert has plenty of happy couples, skateboarders, hippies taking photos of their feet and windows, but the images do seem to be clearer and more brighter. The ad subtly highlights that Nokia builds for ‘quality, not quantity’ – your move, Apple.

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