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The luxury watchmaker TAG Heuer will start selling their new Android Wear smartwatch by November that will cost a whopping $1400 (that’s over 5142 AED). The watch is designed in collaboration with Google and Intel.

Jean-Claude Biver, CEO of TAG Heuer, states that the watch will last over an impressive 40 hours of battery life. Comparatively, the Apple Watch has a battery life of 18 hours.

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