Emirates NBD today announced the launch of EmiratesNBD mePay, an innovative money transfer service that enables an account holder at the bank to transfer money to another customer using mobile numbers instead of account numbers. The mobile money transfer can be completed in just 30 seconds using the mobile number of the recipient, who must also be an Emirates NBD account holder.
The first-of-its-kind service in the region is powered by the Emirates NBD mobile banking app and allows customers to carry out instant money transfers using the recipient’s mobile number. The app can be used by all Emirates NBD customers as long as the recipient’s mobile number is registered on the bank’s system and linked to an account number. Emirates NBD mePay, is expected to streamline the process of money transfers between Emirates NBD account holders and make it more efficient, by reducing the procedures and paperwork required for such transactions.
“The launch of ‘Emirates NBD mePay’ is based on the high penetration of smartphones in the UAE, which is among the highest in the world,” said Pedro Cardoso, Head of Multichannel & Customer Relationship Management, Emirates NBD. “There is also a burgeoning need for instant money transfer solutions, and our customer feedback clearly indicates the growing interest among younger people to enable a variety of services via mobile phones.”
The service is free of charge for all Emirates NBD customers, and is available for iPhone, Android and Windows phone users. Customers are required to download the Emirates NBD Mobile Banking App, and register for ‘Emirates NBD mePay’ under the settings menu of the application to link their mobile number. Once registered, customers can choose ‘Transfer to other Emirates NBD Account’ from the transfers menu using ‘Emirates NBD mePay’ option to complete the transaction.