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Sony will hold its IFA 2014 press event on September 3rd and reports indicate that it will unveil new products which includes the Xperia Z3 with a curved image sensor, the Xperia Z3 Tablet, a QX30 camera with 30X zoom and Sony’s curved 4k displays.

The press event will take place in Berlin at 16:15, the same day Samsung runs its UNPACKED 2014 Episode 2. Furthermore, Sonyalpharumors reports that new camera announcements of A-mounts and E-mounts may likely occur as separate events before Sony’s IFA press show.

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